Messages Made Simple: Communications Toolkit for Expanded Learning

Messages Made Simple

This messaging toolkit is for organizations that use expanded learning to improve opportunities and outcomes for youth. It builds on a collaborative process conducted by Every Hour Counts partners and is available to organizations working in expanded learning, organizations that are building expanded-learning systems, and anyone else who wants to communicate clearly about this important work.

The toolkit focuses on helping the field use clear, crisp, consistent language. In addition to providing strategies and tips for communicating effectively, it provides language to explain the value of expanded learning, the work of intermediaries, and the role of expanded-learning systems in improving outcomes for youth.

The toolkit includes the following sections:

Three Messaging Principles – The three principles that should guide all communications about expanded learning and expanded-learning systems.

Speaking to your Audience – A discussion of which messages resonate with different audiences, including tips for communicating with specific audiences and pitfalls to avoid.

Messages as Building Blocks – This document provides key messages for communicating about expanded learning and systems building — and selling expanded-learning systems as an important investment for communities and cities. Messages are presented as individual elements, or building blocks. Put them together in the order that best suits you, and add your own data and stories to customize them. For example, you’ll find language to explain the need for expanded learning, the importance of investing in systems, and the benefits (positive results) of expanded learning. You’ll also find ideas for transitioning to new language, such as ways to introduce the term expanded learning.

Three Strategies for Effective Storytelling – Personal stories about the young people you serve are your most effective tool. Use them to explain your work and encourage your audiences to act. These strategies will help you tell stories in ways that resonate, whether you are speaking, writing, or using social media.

Worksheet for Organizing Messages – Use this worksheet to make sure your communications are effective.

Messaging Research – This summary of Every Hour Counts’ messaging research provides the rationale for the messages and recommendations in this toolkit.